A Podcast Helping Small Business Owners Grow
On How I Built It, you’ll get insight from small business owners and developers on how they built their products, from idea to execution. You will learn real processes for launching, and evolving your business over time.
Hosted by Joe Casabona
Joe Casabona is a college professor, author, course developer, and podcaster.
He started freelancing in 2002, and has been a teacher at the college level for over 10 years. His passion in both areas drove him to create courses for The University of Scranton, LinkedIn Learning, and his own community of business owners.
Today, he helps people tell their stories through podcasting - both this one, and their own.
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Current Sponsors
Recent Episodes
Growing Your Audience on Instagram with Andrea Zoellner
Wondering how to build a following on Instagram? I was! It's my favorite social platform and I'm trying to be more intentional about the content. So I brought on Andrea Zoellner, who offered fantastic advice around IG strategy, taking great photos, and if those walls of hashtags actually work. Let's get into all of that and more.
Season 8 Wrap Up: Vet Clients and Build Your List
We're at the half for 2020, which means the end of Season 8. I'm proud to say I learned a ton, and I hope you have too! There were three big topics of focus this season: Find the Right Clients, Productize Your Services (or at least make them more predictable), and Build Your Email List / Network.
Tools Roundup for June 2020
We're at the halfway mark for the year and I've been trying out a lot of new tools and processes. In this bonus episode, I wanted to talk about WordPress plugins, digital products, and analog tools that have helped me be more productive!
What to Focus on in a Recession with Brad Morrison
With everything happening during the COVID-19 pandemic and the economic recession, it's easy to panic, cut costs, and coast until this all blows over. But that can kill your business. Instead we need to adapt, and in today's episode, Brad Morrison tells us what his agency is doing to work through what will be a seemingly tough economy. We talk about our experiences with the last recession, what's different, and what you can do to adapt.
Behind the Scenes: Building Podcast Liftoff: Launch
Recently, I launched my brand new course. Podcast Liftoff: Launch. A lot of work goes into creating an online course, and this episode peels back the curtain a little bit. You’ll learn about the journey and decision making that took place, the research and audience building, and of-course, the process and tools.
Improving Customer Relationships with John Vuong
John Vuong know SEO. But he knows relationships even more. AT a time where connecting with people face-to-face has become harder, John offers some fantastic advice for forging better relationship through communication - both with your current clients, and the ones that will soon be clients.
3 Tips for Pivoting Because of COVID-19
We're in the thick of COVID-19 and I wanted to reach out to some businesses and see what they were doing differently. Here are some tips to help you too.
Grow Your Business with a Mastermind
Sponsored by:Ahrefs: Get a $7 7-day trial and transform your content strategy.TextExpander: Get 20% off your first year by visiting the this link. Let me just tell you right off the bat: my business has grown from my mastermind group. And Ken Wallace…well he really knows what he’s talking about. If you need some extra […]
Automating to Save Time and Money: My Automation Toolkit
Sponsored by: Ahrefs: Get a $7 7-day trial and transform your content strategy. TextExpander: Get 20% off your first year by visiting the this link. In August 2018 I was challenged to automate more. Now, nearly 2 years later, I’ve removed myself from core processes because of it. I’m saving lots of time, which allows […]
Understanding Customer Journey with Ronald Gijsel
Sponsored by: Ahrefs: Get a $7 7-day trial and transform your content strategy. TextExpander: Get 20% off your first year by visiting the this link. As more businesses are starting to do commerce nearly exclusively online, it’s important to know how your customers are finding you and how they make decisions. Enter Ronald Gijsel, the […]