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Actionable Tech Tips for Small Business Owners.

On How I Built It, you’ll get insight from tech savvy small business owners and developers on how they built their products, from idea to execution. You'll get actionable advice to leverage tech and help your business grow.

Hosted by Joe Casabona

Don’t let Joe Casabona’s Master’s Degree in Computer Science intimidate you; he is not only an approachable guy, but a born teacher.

Joe started his career almost 20 years ago as a freelance web developer before realizing his true passion, which is sharing his years of knowledge about website development, podcasting and course creation with other business owners, freelancers and entrepreneurs in need. Joe has a gift for breaking down concepts that scare people into bite-sized, approachable pieces of information they can implement in a matter of days.

Joe’s career trajectory includes 20+ years experience building websites, 16+ years using WordPress, 11+ years teaching at the college level, 7+ years podcasting, plus he is the author of four books, including his latest: HTML and CSS: Visual QuickStart Guide.

When he’s not creating courses for LinkedIn Learning, you can find Joe spending time with his family, enjoying baseball, or talking too much about Star Wars.

Say hi at @jcasabona and find more information at casabona.org.

Recent Episodes

How to Win Virtual Pitches with Alex Price

Jan 25, 2021

The global pandemic has forced a lot of businesses to change their processes and practices. One major drawback of not being able to meet in person is when we pitch new clients or customers, it has to be done digitally. That is a big change from being in the same room as you and your potential clients. Luckily Alex Price, owner of the 93digital WordPress agency, has some great tips for us.

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Buying and Selling Blogs with Chelsea Clarke

Jan 18, 2021

We've heard about flipping houses, but what about flipping blogs? Chelsea Clarke has built an entire business on just that. She teaches us what to look for when buying a blog, and the steps we need to take in order to sell. Listen in for an interesting and unique way to generate income for your business!

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Building and Evolving Profitable Project Plan with Jennifer Bourn

Jan 11, 2021

Jennifer Bourn has been successfully running Profitable Project Plan, her training program for freelancers and small business owners, for several years. But it wasn't something that instantly made her a ton or money, and it's evolved over time. We're getting back to basics here in 2021, so Jennifer and I talk about what you'll learn in Profitable Project Plan, but we'll also talk about how she built it, and how she evolved it to make it the perfect program for anyone who wants to build a better business.

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2021: The Year of Opportunity

Jan 4, 2021

One of my favorite things to do at the end of each year is plan my Yearly Theme. It’s becoming a bit of a tradition and I’ve even got my wife in on the action this year. I find it’s better to have a guiding set of principles than a number of promises I may or may not1complete. 2020 caused many people to change how they do things, and I was no different. that’s why for 2021, my yearly theme is going to be The Year of Opportunity.

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Favorites of 2020

Dec 15, 2020

It’s that time of year again! I round up my favorite media and tech picks of 2020 - but this year I’m doing it a little differently. Over on Casabona.org, I’ve written blog posts for the past several years, but I’ve never recorded my thoughts. So this year, along with a blog post, I decided to do a podcast episode too - this lets me ramble a little more and add some thoughts on 2021. I hope you enjoy!

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Season 9 Recap

Dec 8, 2020

Well 2020 was unlike any year I’ve lived through, and I’m sure it’s the same for you. When I decided to come up with a theme for Season 9, which started in July, we were a couple of months into the global pandemic. I wanted focus on topics that could help you (and me) grow at a time where we were traveling less, seeing less foot traffic, and had to change in some way to make ends meet. I settled on coming up with good content, and using that content to evolve memberships, and build communities. If you didn’t catch every episode, here are the highlights.

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