A Podcast Helping Small Business Owners Grow
On How I Built It, you’ll get insight from small business owners and developers on how they built their products, from idea to execution. You will learn real processes for launching, and evolving your business over time.
Hosted by Joe Casabona
Joe Casabona is a college professor, author, course developer, and podcaster.
He started freelancing in 2002, and has been a teacher at the college level for over 10 years. His passion in both areas drove him to create courses for The University of Scranton, LinkedIn Learning, and his own community of business owners.
Today, he helps people tell their stories through podcasting - both this one, and their own.
Current Sponsors
Current Sponsors
Recent Episodes
Behind the Scenes: Building Podcast Liftoff: Launch
Recently, I launched my brand new course. Podcast Liftoff: Launch. A lot of work goes into creating an online course, and this episode peels back the curtain a little bit. You’ll learn about the journey and decision making that took place, the research and audience building, and of-course, the process and tools.
Improving Customer Relationships with John Vuong
John Vuong know SEO. But he knows relationships even more. AT a time where connecting with people face-to-face has become harder, John offers some fantastic advice for forging better relationship through communication - both with your current clients, and the ones that will soon be clients.
3 Tips for Pivoting Because of COVID-19
We're in the thick of COVID-19 and I wanted to reach out to some businesses and see what they were doing differently. Here are some tips to help you too.
Grow Your Business with a Mastermind
Sponsored by:Ahrefs: Get a $7 7-day trial and transform your content strategy.TextExpander: Get 20% off your first year by visiting the this link. Let me just tell you right off the bat: my business has grown from my mastermind group. And Ken Wallace…well he really knows what he’s talking about. If you need some extra […]
Automating to Save Time and Money: My Automation Toolkit
Sponsored by: Ahrefs: Get a $7 7-day trial and transform your content strategy. TextExpander: Get 20% off your first year by visiting the this link. In August 2018 I was challenged to automate more. Now, nearly 2 years later, I’ve removed myself from core processes because of it. I’m saving lots of time, which allows […]
Understanding Customer Journey with Ronald Gijsel
Sponsored by: Ahrefs: Get a $7 7-day trial and transform your content strategy. TextExpander: Get 20% off your first year by visiting the this link. As more businesses are starting to do commerce nearly exclusively online, it’s important to know how your customers are finding you and how they make decisions. Enter Ronald Gijsel, the […]
Productizing Your Service with Brian Cassel
Sponsored by: Ahrefs: Get a $7 7-day trial and transform your content strategy. Last week we heard from Maddy Osman about how to make money on marketplaces – and at the core of that is being able to productize your services. Now sure how to do that? Well, Brian Casel has you covered. His advice […]
Making Money on Marketplaces with Maddy Osman
Sponsored by: Ahrefs: Get a $7 7-day trial and transform your content strategy. TextExpander: Get 20% off your first year by visiting the this link. Maddy Osman has a unique approach to her business and agency – and it’s mostly around getting gigs on FIverr and other marketplaces. When she first told me about that, […]
The Importance of Niching Down, Part 2 with Sara Dunn
Sara Dunn is one of my favorite people to talk to, and for good reason. She’s fun, honest, and has a lot of great insight! Today we’re following up on episode 69, where we talked about her starting to niche down. Now, 2 years and nearly 100 episodes later, she’s fully into her niche business. We talk about making some tough decisions, and how to stay motivated. I truly think this is something every freelancer and small business owner should hear!
Growing Your Network through Community Involvement with Vito Peleg
Vito Peleg runs a very popular WordPress plugin called WP Feedback, but did you know he also runs a community under the same name? In this episode we talk all about the importance of community in growing your business. Now, during this episode we talk a lot about in-person events, and as I record this intro, there aren’t a whole lot of events going on right now. But digital communities are on the rise and they can be just as powerful. Take Vito’s advice to heart because it’s good, and important!