A Podcast Helping Small Business Owners Grow
On How I Built It, you’ll get insight from small business owners and developers on how they built their products, from idea to execution. You will learn real processes for launching, and evolving your business over time.
Hosted by Joe Casabona
Joe Casabona is a college professor, author, course developer, and podcaster.
He started freelancing in 2002, and has been a teacher at the college level for over 10 years. His passion in both areas drove him to create courses for The University of Scranton, LinkedIn Learning, and his own community of business owners.
Today, he helps people tell their stories through podcasting - both this one, and their own.
Current Sponsors
Current Sponsors
Recent Episodes
Growing from Freelancer to Agency Owner with Matt Adams
I’ve known Matt Adams for the better part of a decade - we’ve worked on some interesting projects together, which we’ll reminisce about as we dive into how he’s built an agency out of what started as a freelance career. We talk a lot about something that’s hard for a lot of freelancers to talk about: cashflow. Feast, Famine, and Client Relationships have been themes of this season and they all relate to the same thing: managing your money properly so you can survive as a business. Let’s hear how Matt does it.
Managing Client Relationships with Nathan Ingram
Nathan Ingram is a fantastic freelancer, educator, and coach. I met him doing iThemes Webinars and he always manages to ask the right questions and tee up the right talking points. I’m excited to talk to him today about how to manage client relationships.
Optimizing Your Time While Running a Business with Erin Flynn
Erin Flynn is one of my favorite people to talk to. We are in a Master Mind group together and her insight and approach is always appreciated. Today, we’re talking about how she’s managed to build a business around literally working 2-4 hours a day. Recently she tweeted that she worked 1/4 the “normal job” […]
Using ConvertKit to Drive Business
Last week, you heard from Angel Marie about the importance of building your list, and how you can use ConvertKit to do it. Today, I decided to pull back the curtain and tell you exactly how I use ConvertKit. Sponsored by: Yith: The world’s #1 independent WooCommerce plugin shop. Get 10% with code BUILDIT TextExpander: […]
Build Your List Using ConvertKit with Angel Marie
I’m so excited to be talking to Angel Marie, the Creator Educator over at ConvertKit this week. And we’re talking about one of my favorite topics: building your list. I’ve become a huge proponent of this over the last couple of years, and the contributing factors have been this podcast, my move into products, and […]
Becoming Location Independent with Ben Collins
Ben Collins’ story is an interesting one! He went from forensic accountant to creating and selling online courses about Google Sheets – talk about niching down! But we talk about more than that. We also talk about location independence, and what it’s like moving from an office to working from home, with a family. Lots […]
Using Systems to Run a More Efficient Business with Shannon Shaffer
Shannon Shaffer is the founder of Purple Finch Studios, a small agency she runs in Pennsylvania, and today we’re talking about the systems and automation she put in place to make her and her team more efficient. But more than just her team benefits – her clients get a much more delightful and clear on-boarding […]
Should You Start a Podcast?
As tools for podcasting have evolved, the question of, “Can I start a podcast” has changed to, “should I start a podcast?” And importantly, will it help you grow your business? We’re going to talk about all of that and more in today’s episode. We’ll go over why podcasting is getting easier, some of the […]
Growing Your Business Through Podcasting with Matt Medeiros
Today I’m talking to my good friend Matt Medeiros. We both share a passion for podcasting and content creation in general. On top of talking about getting involved in local businesses, and legacy, we dig deep on putting content out into the world. First you learned about content strategy from Jessica Lawlor. Now you’ll learn […]
Advice Roundup: Things You Wish You Knew Before You Start Your Business
If you’ve been freelancing or running a small business for any amount of time, you’ve learned a few things you probably wish you knew from the start. In this episode, I’ve asked a few of my freelancing friends (as well as Twitter), “What’s one thing you wish you knew when you started freelancing?” There’s lots […]