Free Coaching Calls from Successful Solopreneurs.


How I Built It is the podcast that helps busy solopreneurs grow their businesses without spending more time on it.

Each week, host Joe Casabona talks about how you can build a better business through smarter processes, time management, and effective content creation.

Latest Episode

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Advice from the Best Voices in the Creator Economy

Creating Better Online Courses (That You can Charge More for) with Wes Kao

Want to be a Better Speaker? Do THESE Things with Mike Pacchione

The Most Important Thing You Can Do as a Creator with Marie Poulin

The RIGHT Way to Pitch Sponsors for Your Content with Justin Moore

You Need to Form Good Writing Habits with Dickie Bush

Hosted by Joe Casabona

Joe started his career almost 20 years ago as a freelance web developer before realizing his true passion, which is sharing his years of knowledge about website development, podcasting, and course creation to help podcasters make money. Joe has a gift for breaking down concepts that scare people into bite-sized, approachable pieces of information they can implement in a matter of days.

Joe’s career trajectory includes 20+ years of experience building websites, 16+ years using WordPress, 11+ years teaching at the college level, 7+ years podcasting, plus he is the author of four books, including his latest: HTML and CSS: Visual QuickStart Guide

Today, he helps podcasters become business owners at Podcast Liftoff, creates online courses for LinkedIn Learning, and hosts this podcast. When he’s not doing that, you can find Joe spending time with his family, enjoying baseball, or talking too much about Star Wars.

Say hi at @jcasabona and find more information at