Imagine running a high 7-figure business with over 300,000 followers on social media, then launching a podcast. How many downloads would you expect? 100,000? 150,000? What about…10?
We’ve all been there: we spend a TON of time pouring blood, sweat, and tears into a project just to have it launch to crickets. That’s exactly what happened to Yong-Soo Chung with his podcast. Despite the social following, no one cared about his show.
But instead of wallowing in self-pity or shutting the show down, Yong-Soo took action. He reactivated his 12-year dormant Twitter account, and started basically from scratch, growing to 20,000 followers in less than a year.
Now he has a great process for getting people from Twitter to his newsletter, to his podcast.
We’ll cover his entire journey and more. Plus, in the PRO show, we exchange notes on our production processes!