When I was in college, building a community felt pretty easy. Have some event, get free food, people come, people talk. Maybe they will bring some of their friends. This happened all the time – campus events, weekends at the bar, over the summer. So I thought building a community online would be similar. Easier even! There are no geographic boundaries. I would just invite people to come to my community, and they’d come and hang out.
But that didn’t happen. In fact, my community was a baron wasteland. And in July, I decided to shut down that aspect of my membership. So what went wrong? Well, I think there were a few reasons…and that’s what we’ll talk about in today’s episode.