How to Drive More Sales by Writing Content for REAL Customers with Will Shultz

How to Drive More Sales by Writing Content for REAL Customers with Will Shultz

We’ve been told for years that creating an “ideal customer avatar” is the best way to understand your audience. But the truth is that’s just guessing on your part. Do you know how you actually get to understand your customers? Have customers! Talk to them, and then write content for them. That’s what Will Shultz recommends. And as a Sales and Marketing coach, he knows a thing or two.

How to get the Best Copy for Your Sales Pages with Ame Proietti

How to get the Best Copy for Your Sales Pages with Ame Proietti

It’s the time of the year were small business owners and creators have some extra time to tinker with (or fully redesign) their websites. I’m here with Copywriter Ame Proietti to tell you to skip the new design and focus on the copy instead. We get into what makes good copy, blog posts vs. sales copy, and we finish out with how to write good scripts. As you prepare for 2023, good copy will be at the heart of what you do thanks to Ame’s advice. Plus, in the Pro show, we broke down the sales page Ame wrote for me.

Good People, Cool Things: Ways to Grow Your Small Business with Jessi Burg

It’s a good old fashioned podcast swap with Good People, Cool Things! I really enjoy this show, and the interview we have queued up for you is great. This is a conversation with Jessi Burg, who started Outgrow Your Garage so she could answer the questions and develop the resources for small business owners that she wished…

REAIR: Building a Cohort-Based Course with Jennifer Bourn

REAIR: Building a Cohort-Based Course with Jennifer Bourn

With the Podcast Liftoff Playbook out, and Jennifer Bourn’s Profitable Project Plan is open for enrollment right now, I thought it would be a great time to re-air her interview where she talks about running a cohort-based course, and how she built the PPP. I listened to it again as I was looking for inspiration and best practices to realize the Playbook fully. And let me tell you, this episode really holds up! For members, I talk about how my webinar → paid members sales to funnel went.

Creating YouTube Content for the Viewer (and not the Algorithm) with Hannah Smolinski

Creating YouTube Content for the Viewer (and not the Algorithm) with Hannah Smolinski

We must make content to serve the almighty algorithm to make money on YouTube, right? Wrong! Over the last couple of weeks, you’ve heard from creators who are doing a video that works for them — and today’s guest is no different. Hannah Smolinski is a Fractional CFO who grew her YouTube channel to 38,000 subscribers and doesn’t pay attention to analytics. Instead, she answers questions her target audience has, is generous with her time and her knowledge, and knows it’s all about the long game, not getting rich quickly.

Why Gear Doesn’t Matter as Much as You Think it Does with Dan Bennett

Why Gear Doesn’t Matter as Much as You Think it Does with Dan Bennett

It’s easy to think your content will get better if you just have the right gear. Alas, a $1000 camera can’t save you if you’re not spending time on the content. But that doesn’t mean you can’t look and sound good. So today brought in Dan Bennett, who’s built his business on making people look and sound great on camera. Spoiler alert: This almost never results in buying new gear. Instead, we talk about small tweaks you can make. Then we talk about the growing importance of videos for podcasting.