Focused on Helping Small Businesses.
Finding purpose in a podcast is incredibly important. From the beginning, How I Built It's has been to tell stories. I wanted to get founders and developers on the show to reveal a different aspect of their business than what's usually told. That's has helped to the show grow to what it is today. But now I want to do more.
Now the focus of the show it to help listeners grow their business through advice and actionable items. We've talked about time management, finding the right clients, building an email list, and developing content, among other topics.
An integral part of telling those stories for free has been support for an amazing lineup of sponsors. With your support, we can help budding business owners build, grow, and realize their dreams!
Recent Statistics
Unique Downloads
per month
Downloads per Episode
in first 30 Days.
Featured Podcast
for Technology
About the Listeners
Over 50% Admit to being influenced by podcast ads.
Join These Fantastic Companies!
Partnership Offerings
As far as I'm concerned, sponsorship is a 2-way street. Your support is greatly valued, and I want to make sure you're getting recognized. I also want to make sure you're getting a return on your investment. Below you'll find your investment, and everything I'm doing to make sure you get your money's worth.
Preroll
- 60 Second Read at the beginning of the show
- Mention at end of show
- A permanent place in the episode's show notes
- Promenant placement on website & in feeds
- Recognition on social media 3 times
Midroll
- 60 Second Read after the first 10 minutes and before the last 10.
- Mention at beginning and end of show
- A permanent place in the episode's show notes
- Promenant placement on website & in feeds
- Recognition on social media 3 times
Multi-Episode Discounts
Season 8 will be 22 episodes ranging from 35-40 minutes long. All sponsors also get mentioned at the end of the show:
- Full Season Pre-roll (22 Episode): 16% off
- Full Season Mid-roll (22 Episodes): 16% off
- Half Season Pre-roll (11 Episodes): 12% off
- Half Season Mid-roll (11 Episodes): 12% off
- 8 or more episodes at any spot: 10% Off
Tracking Engagement
Tracking engagement is a tricky topic because on top of listens, and clicks, you want to track conversions! This can also be a moving target.
Throughout out partnership, I will make recommendations for what I see is working based on my data and feedback from listens. You'll also get a short welcome packet for making the most of your sponsorship. Just know that I'm available every step of the way!
Sponsor How I Built It and Help Small Businesses!
Fill out the form below to get started! You'll get some more information about the show and we'll work together to ensure the partnership is beneficial for everyone - you, the show, and the listeners.
Have a general inquiry? Use the contact form instead.
About Joe Casabona
Joe started his career almost 20 years ago as a freelance web developer before realizing his true passion, which is sharing his years of knowledge about website development, podcasting and course creation with other business owners, freelancers and entrepreneurs in need. His career trajectory includes 20+ years experience building websites, 16+ years using WordPress, 11+ years teaching at the college level, 8+ years podcasting. You can find him at https://casabona.org/
About How I Built It
Actionable Tech Tips for Small Business Owners. On How I Built It, listeners get insight from tech savvy small business owners and developers on how they built their products, from idea to execution. Listeners get actionable advice to leverage tech and help their businesses grow.
How I Built It is primarily ad-supported, which helps deliver this high-value content to listeners completely for free.