How to Write Email Copy that SELLS with Matthew DeFeo

How to Write Email Copy that SELLS with Matthew DeFeo

You’ve heard multiple guests on this show talk about the importance of building your email list…but what do you do with that list once you have it? Well, copywriter Matt DeFeo tells us: we need to tell stories. Matt give lots of actionable advice for how we can improve our email copy and start selling more without annoying our subscribers. Plus, in Build Something More, he tells us how he went from law enforcement to copy writing and the story is incredible.

Running Virtual Events with Dave Shrein

Running Virtual Events with Dave Shrein

Virtual summits are all the rage these days, but my friend Dave Shrein was doing them before they were cool. I participated in his event last year for his agency Campaign Donut, and I thought it was so well-run, I had to have him on the show to talk about it. Dave’s story is great and he offers lots of actionable advice. It’s always great when I can take something from an interview and implement it, and I did just that with Dave.

Repurposing Your Content with Jaclyn Schiff

Repurposing Your Content with Jaclyn Schiff

Jaclyn Schiff made her way onto the show because she’s authentic. She reached out recommending another guest, in a real way. Then, throughout the course of the conversation, we decided she’d also be a good guest for the show! She’s a master of making the most of your content. We talk all about repurposing – something I could do a little better – as well as that cold outreach she’s good at. We also talk about productizing services, which is something I’m doing at the moment. So lots of great stuff here!

Nicole Kohler and Content Strategy

Nicole Kohler and Content Strategy

Nicole Kohler is a Growth Marketer at Automattic; most of her job revolves around building and publishing content for her team and her main product, Jetpack. So in this episode, I talk to Nicole about Content Strategy. This is something I struggle with, and I usually, just publish when I think of stuff. Nicole provides us with some great advice from her time at Automattic, working with both the Jetpack and the WooCommerce teams!

How to Build Your Own WooCommerce Store with Patick Rauland

How to Build Your Own WooCommerce Store with Patick Rauland

Patrick Rauland is a WooCommerce expert who joins us today to talk through everything you need to think about when setting up an e-commerce site. So this is less asking, “how did you build that,” and more, “how would you build that?” It’s a great conversation and Patrick offers some great advice and insights when making an online store, especially with WooCommerce. We discuss building trust, content marketing, conversion rates, and more.