How to Write Email Copy that SELLS with Matthew DeFeo

How to Write Email Copy that SELLS with Matthew DeFeo

You’ve heard multiple guests on this show talk about the importance of building your email list…but what do you do with that list once you have it? Well, copywriter Matt DeFeo tells us: we need to tell stories. Matt give lots of actionable advice for how we can improve our email copy and start selling more without annoying our subscribers. Plus, in Build Something More, he tells us how he went from law enforcement to copy writing and the story is incredible.

Write Better Copy and get More Leads with Josh Garofalo

Write Better Copy and get More Leads with Josh Garofalo

That was Josh Garofalo and let me tell you: I loved this conversation. He’s a marketer and research and we dig deep into the latter. He tells us how important it is to do your research when you’re writing copy for you website. You want to solve your customers problems, and there are a few ways Josh talks about to help us communicate that.

Season 4 Recap

Season 4 Recap

So we just wrapped up Season 4 a couple of weeks ago and it was my favorite episode for a lot of reasons. I got to talk to great people, the sponsors were fantastic, and we even had a miniseries on starting your own business. Plus, there were a lot of takeaways. I got a lot of immediately actionable advice from my guests. So hopefully you did too. Here’s some of my favorites.