How to Write Email Copy that SELLS with Matthew DeFeo

How to Write Email Copy that SELLS with Matthew DeFeo

You’ve heard multiple guests on this show talk about the importance of building your email list…but what do you do with that list once you have it? Well, copywriter Matt DeFeo tells us: we need to tell stories. Matt give lots of actionable advice for how we can improve our email copy and start selling more without annoying our subscribers. Plus, in Build Something More, he tells us how he went from law enforcement to copy writing and the story is incredible.

Get More Clients Using Content, with Jessica Lawlor

Get More Clients Using Content, with Jessica Lawlor

Jessica Lawlor is a content manager and strategist. Your content plan is integral to your small business, as I’ve learned over the past couple of year. I’m being a lot more intentional this year, and in this episode, Jessica talks about how you can too. We chat about content calendars, answering important questions regarding your goals, and how to create content even if you’re strapped for time.

Developing a Mailing List Tool on top of GMail with Ajay Goel

Developing a Mailing List Tool on top of GMail with Ajay Goel

Recently Pat Flynn talked about the “new, hot marketing tool” that isn’t new but is often forgotten: email. Well today’s guest, Ajay Goel, has built a business around the fact that there are lots of people who haven’t forgotten it, and for the scores of people who are remembering its importance. Ajay buil GMass, a gmail extension that allows you to send marketing campaigns right in the interface we all know and love. We get to talk marketing, development, and much more, so stay tuned!