How I Built It is now Streamlined Solopreneur!
One of the most important things a course creator needs to do to sell courses is establish trust. Indeed you’ve probably heard that a customer needs to know, like, and trust you. Well, there’s no better way to get someone to do all three of those than by starting a podcast. We’ll discuss that and other benefits to starting a podcast, whether you’ve already launched, or are planning to launch, a course.
I’m really excited to take to Tracey Larvenz today – he’s my content manager over at linkedIn Learning and he’s so great to work with! Being a Content Manager at LinkedIn Learning, it’s his job to make sure there’s a steady stream of new course material coming out for members. We’ll talk about how he decides what to put into the production queue, and with me being a LinkedIn Learning instructor, we’ll get into the course creation process a bit!
Recently, I launched my brand new course. Podcast Liftoff: Launch. A lot of work goes into creating an online course, and this episode peels back the curtain a little bit. You’ll learn about the journey and decision making that took place, the research and audience building, and of-course, the process and tools.
Laura Elizabeth is a fantastic designer who wants to “teach design to developers.” Her story from consulting to products is fantastic, and her method for building buzz and tension around her course worked perfectly. This is a fantastic case study for people who consult, but want to move into selling online courses or selling products.
Anton Kraly is the founder of Drop Ship Lifestyle and has an incredibly story of how he got to where he is today. I’m grateful for Anton’s time and for sharing both his story, and his tips on how we can get into drop shipping.
Over the next 2 episodes, I talk to two of the biggest names in WordPress LMS and WordPress in the educational space. Today, it’s Chris Badgett.
Chris Badgett is a software company owner, a world traveler, and first and foremost, an educator. In this episode, we get to talk all about empathy, teaching, and scratching your own itch. He offers some great insight on running a company, connecting with customers, and how there are some things you can’t outsource.
Shawn Hesketh is a good friend of the show and an excellent educator and mentor. His widely popular site, WP101, taught thousands of folks how to use WordPress. In this episode, we get pretty deep into the woods on how he built WP101, and in typical Shawn fashion, he imparts some great advice all along the way. This one is a little longer that usual, but it’s packed full of fantastic content, including his recording setup.
In this episode, Zac and I get deep about how he built his online learning course, Javascript for WordPress! We discuss the tools he used, coming up with content, and how often the best course of action is to pay the pros to get high-quality work. It’s a great episode, with lots of show notes.
Rebecca and I talk about building an online course, the necessary dedication you need to be able to teach, and some great tools for setting up your own online course!