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Last week, you heard from Angel Marie about the importance of building your list, and how you can use ConvertKit to do it. Today, I decided to pull back the curtain and tell you exactly how I use ConvertKit.[Read more…] about Using ConvertKit to Drive Business
TranscriptHey everybody and welcome to episode 158 of How I Built It, the podcast that asks, “How did you build that?” Last week, we heard from Angel Marie about the importance of building your email list – and a sweet deal to go along with it! Today I want to share with you how I’m using ConvertKit in my own business. We’ll go over why I choose ConvertKit, how I’m using it to get subscribers, and how I’m automating messages and delivering relevant emails based on how I have them organized…but first, a word from out sponsors.
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Switching from MailchimpI wasn’t always on ConvertKit – for most of my career I used Mailchimp. It was free for the number of subscribers I had, and I was able to do just want I needed to: send email to those people. Subscribers are organized by list and when I used it, I don’t think there was a way to automate and segment outside of that. When I attended CaboPress, a conference for people who want to grow their business, in 2017, that was the first thing I changed. After hearing my friend (and friend of the show) Chris Lema talking about making sure your website visitors and customers are in the right “swim lanes,” I realized I knew nothing about my customers. So that day I signed up for ConvertKit.
Tagging SubscribersThe main reason I wanted to get into a more robust system like ConvertKit was so that I could tag my subscribers – basically assign them labels based on their interests and reasons they signed up. At the time I was kind of all over the place with my offerings. I was doing dev-centric stuff, content for site builders, and general freelancer content. I just didn’t know what was working, or how my messaging was landing. (Over time, I would learn that I didn’t have very good messaging in general) With ConvertKit, I could tag users based on the form where they signed up, as well as a whole host of other information, including:
- Courses they bought
- Links the clicked on
- Questions they asked or answered
How I’m Using ConvertKit TodayToday I have 2 “buckets” for my subscribers: Freelancers who want to become more efficient (and therefore, more profitable), and hopefully podcasters trying to launch/sustain their own shows.
Lead MagnetsMy strategy for connecting with these folks is pretty simple (though I’ll likely continue to evolve it). I have 2 lead magnets. For the freelancers, a PDF that outlines 5 Tools to help you build websites faster, and for podcasters, the podcast workbook – a guide to help you launch your show, with prompts and checklists. The 5 Tools PDF is a great introduction to what I’m offering as courses through my membership. By the end of 2020, I should have courses on how to use each of those tools – so if the subscriber is interested in learning how to use the tools, and not just what they are, they can. The same thing goes with the podcast workbook. It focuses on what they need to do, but not exactly how to do it. This is hugely helpful for people who need to get started. Then my Podcast Liftoff course will should them how to do everything, if they need it.
SequencesOnce they sign up, they’re automatically tagged and put into a sequence. This is where ConvertKit is really powerful. The automations allow you to tag and add to mailing sequences based on specific actions (like signing up on a specific form). The sequences are a set of emails that go out automatically on whatever schedule you’d like. So in both cases, subscribers get added to an appropriate 5 email daily (on weekdays) sequence with questions and helpful information. At the end of the sequence, I make a soft sell, then add them to one of 2 “regular” (weekly) lists: one for general freelancers, and one for podcasters. This helps me deliver helpful, relevant content. And this is important! We’ll get into why, but first, a word from FreshBooks.
Do you remember when you started your small business? It was no small feat. It took a lot of late nights, early mornings, and the occasional all-nighter. Bottom line: you’ve been insanely busy ever since. So why not make things a little easier? Well, my friends at FreshBooks have the solution. FreshBooks invoicing and accounting software is designed specifically for small business owners. It’s simple, intuitive, and keeps you way more organized than a dusty shoebox filled with crumpled receipts. It was one of the first thing I did when I started my business. I've been a FreshBooks user since 2009. It's easily the best accounting and invoicing software for small business owners like us. Create and send professional looking invoices in 30 seconds, and then get them paid 2 times faster with automated online payments. Nothing is better than sending out an invoice and getting it paid the same day. File expenses even quicker, and keep them perfectly organized for tax time. And the best part? FreshBooks grows alongside your business. So you’ll always have the tools you need when you need them - without ever having to learn the ins and outs of accounting. Now there are a lot of features to talk about here, but I'm going to pick 2 of my favorites. The late payment reminders are clutch. It's one less thing I need to worry about when making sure I get paid. And the automated expenses are incredible. I connected my business credit card and my expenses are all there, ready for me, and my accountant, to review. It makes tax time easier for both of us. Join the 24 million people who’ve used FreshBooks. Try it free for 30 days - no catch and no credit card required. Go to FreshBooks.com/BUILTIT and enter HOW I BUILT IT in the how did you hear about us section to get started.