How I Built It

A podcast about building things on the web

SEO

Lindsay Halsey and Pathfinder SEO

September 11, 2018

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Closing out this miniseries on SEO is Lindsay Halsey. She’s the co-founder of Pathfinder SEO and in this episode we talk about how her product basically combines a lot of what we talks about over the past month – automated tools and stats, with a coaching component that can really help you up your SEO game for you or your clients. She has a really great analogy for it that I don’t want to spoil!

Show Notes

Be sure to check out the new shop: https://howibuilt.it/shop/ and the Facebook GroupView Transcript

Pam Aungst and SEO Process

September 4, 2018

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  • Traitware: A faster, more secure way to login with WordPress
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So far this season we’ve looked at starting an SEO agency and an SEO product. But what we haven’t looked at was a good strategy – especially when it comes to Pay per Click and the like. Well that changes this week with our guest, Pam Aungst. She’s an SEO expert with her own agency that wants to make sure SEO is a personalized strategy. She tells us how in this episode.

Show Notes

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John Doherty and Credo

August 27, 2018

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John Doherty is the founder of Credo. I met John at CaboPress, an incredible business mastermind week, and we got to talking about the marketing and SEO side of things. Know I don’t know much about that, but Credo is definitely something that can help me in a unique way. In this episode we talk all about the importance of finding the right people to help you in your business.

Show Notes

Question of the week: Have you ever had a business coach or mentor? Let me know on Twitter at @jcasabona or email me, joe@howibuilt.it.View Transcript

Jeremiah Smith and SimpleTiger

August 21, 2018

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  • GravityView: Use code HOWIBUILTIT for 15% off!
  • Traitware: A faster, more secure way to login with WordPress
  • Pantheon: Get ready for Gutenberg. Sign up for a FREE account today.

Jeremiah Smith is founder of SimpleTiger, an SEO company that focuses on SaaS companies. This episode is going to kick off a miniseries about SEO and I’m happy that Jeremiah is starting it off. He offers so much incredible advice about SEO and life in general. I love his story, and I think you will too.

Show Notes

Check out my new show, Creator Toolkit and join our Facebook community. Question of the week: What’s the best piece of SEO advice you’ve ever gotten? Let me know on Twitter at @jcasabona or email me, joe@howibuilt.it.View Transcript

Sara Dunn and Niching Down

March 5, 2018

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  • Beaver Builder: A drag and drop page builder and a platform you can trust with your business. They do page building the WordPress way.
  • Jilt: The easiest way to recover abandoned shopping carts on WooCommerce, easy digital downloads, and Shopify.
  • Liquid Web: Fast, Managed WordPress hosting whether your users are logged in or logged out. Get 50% off the first 2 months.

Continuing our series on How You Build a Business, today I get to talk to Sara Dunn about niching down. She’s been pretty public with her process, starting a YouTube channel to discuss her decision making. I loved chatting with her about this because it can be tough and scary to decide to limit your potential client pool, but I think Sara is doing it the right way.

Show Notes

Check out our Patreon!View Transcript

Episode 8: Joost de Valk and Yoast SEO

January 7, 2017

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In this episode, Joost and I talk all about his incredibly popular Yoast SEO plugin. Running one of the most popular plugins globally is hard work and it shows in the Yoast SEO team’s development process. We talk about everything from good readability and supporting multiple languages to the rigid development and testing processes. We also wax poetic on the evolution of the development and how it is affecting the WordPress community.

Show Notes

Episode 2: Rebecca Gill and DIY SEO Courses

January 7, 2017

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Rebecca and I talk about building an online course, the necessary dedication you need to be able to teach, and some great tools for setting up your own online course!

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