Building the Most Popular SEO Plugin with Joosy de Valk

Building the Most Popular SEO Plugin with Joosy de Valk

In this episode, Joost and I talk all about his incredibly popular Yoast SEO plugin. Running one of the most popular plugins globally is hard work and it shows in the Yoast SEO team’s development process. We talk about everything from good readability and supporting multiple languages to the rigid development and testing processes. We also wax poetic on the evolution of the development and how it is affecting the WordPress community.