You’ve heard multiple guests on this show talk about the importance of building your email list…but what do you do with that list once you have it? Well, copywriter Matt DeFeo tells us: we need to tell stories. Matt give lots of actionable advice for how we can improve our email copy and start selling more without annoying our subscribers. Plus, in Build Something More, he tells us how he went from law enforcement to copy writing and the story is incredible.
In September 2020, my 4th book published by a publisher (6th overall) came out. It’s called HTML and CSS: Visual QuickStart Guide and it’s a (very) beginner’s guide to learning HTML and CSS. The process was long and at times frustrating. I wanted to go through how I wrote it, from inception to hitting the shelved.
Jessica Lawlor is a content manager and strategist. Your content plan is integral to your small business, as I’ve learned over the past couple of year. I’m being a lot more intentional this year, and in this episode, Jessica talks about how you can too. We chat about content calendars, answering important questions regarding your goals, and how to create content even if you’re strapped for time.
Max Seelemann is one of the founders and developers of Ulysses, one of my favorite Mac and iOS apps. I am excited to talk to him today because it is a different perspective on the software development process. Ulysses is software I use nearly every day to write up show notes, scripts, articles, and more. I was keen to hear how they built it and the decisions they made throughout the 15 years(!) of development.
Diane Kinney is a WordPress Developer, Designer, and Marketer. And soon, she’ll be adding author to that biographical line. She and Carrie Dils are working on a book called Real World Freelancing that talks all about what it really takes to be a freelancer. In this episode, she and I talk all about the writing process, decisions for self-publishing, and more.